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Article: Sunset Magazine Partners with Signature Wines to Create Sunset Wine Club; Hayward, California Company Will Handle Marketing, Customer Service, Fulfillment for New Club.
- Article from:
- Business Wire
- Article date:
- November 30, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HAYWARD, Calif. -- Signature Wines, the market leader in outsourced wine programs, announced today that it has been chosen by Sunset Magazine to partner in the creation and management of the Sunset Wine Club. Under the agreement, Signature Wines will handle web site management, member acquisition, customer relationship marketing, order taking and fulfillment; including production, packing and shipping. In addition, Signature Wines will be responsible for all federal and state compliance issues.
Signatures' Wine Director, Elaine Marshall, a certified wine professional (CWP) from the Culinary Institute of America, will participate along side the Sunset editorial ...