Article: Why public relations? What PR is and is not: it isn't advertising. And it won't cure a flawed concept or cover up sloppy management. But as part of a franchisor's integrated marketing efforts, a strong public relations program is a powerful tool to help the system reach its optimum growth.(Growth, growth, growth: reaching the next level)

Article: Public Relations in Taiwan: A 2005 Version
Public Relations Quarterly;  December 1, 2004 ;     700+ words ... ... Therefore, understanding public relations practices in different ... very important for public relations scholars and practitioners ... the rapid economic growth and the process of ... paid much attention to public relations. Many international ...

Article: Public relations research expected to grow ...
PR Newswire;  June 9, 1988 ;     700+ words ... ... Measurement is vital in public relations," Drobis said. "It is encouraging that so many public relations professionals across the country ... two factors have slowed the growth of public relations research and measurement in ...

Article: Public relations editorial roundtable
The Business Journal - Central New York;  May 12, 1997 ;     700+ words ... ... attention, many clients have considered public relations an afterthought, if they consider ... advertising agencies and a professor of public relations came together with Norman Poltenson ... to discuss the past and present of public relations, its goals and outcomes, and what ...

Reference Information: Public relations specialists
Occupational Outlook Handbook;  January 1, 1998 ;     700+ words ... ... Significant Points * Employment of public relations specialists is expected to ... with degrees in journalism, public relations, advertising, or other communications-related fields. Public relations work experience in gained as ...

Article: Public relations: A tool you should not overlook: ...
Automatic Merchandiser;  April 1, 1995 ;     700+ words ... ... telemarketing and direct mail) and public relations. Most vending operators are familiar ... few are aware of the benefits of public relations. This article will provide some hints on how a public relations program can complement your marketing ...

Article: Public relations strategies for small business ...
Public Relations Quarterly;  October 1, 1996 ;     700+ words ... ... that effective public relations strategy for ... survival and growth in the current ... environment. Public relations is an unavoidable ... achieve success and growth. Difference between Marketing and Public Relations Small businesses ...

Article: Public relations executives view the curriculum: A ...
Journalism & Mass Communication Educator;  January 1, 1998 ;     700+ words ..."The problem with public relations education is this: When you've taken one public relations course, you've taken them both ... in the survey to be discussed here, public relations is the fastest-growing area of study ...