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Article: Banking on KM solutions: retail banks maintain their competitive edge through CRM solutions, self-service and content management.
- Article from:
- KMWorld
- Article date:
- November 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retail banks manage loads of data--from customer information to millions of financial transactions. That information can be a blessing and a curse depending on how organizations manage their knowledge.
Retail banks also face the challenges of serving customers through many channels--in the branch, online, via the telephone or ATMs. The business challenge is integrating data and customer information to present one view to the customer. Retail banks incorporate a variety of KM solutions--enterprise content management, Web-based self-service and CRM technology--to remain competitive in the market and offer superior customer service.
Why KM?
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