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Article: Baby Phat & Vida Shoes International Inc. Sign License to Create Women's Shoe Line; Baby Phat(R) by Kimora Lee Simmons Adds Stilettos & Boots to New Collection.
- Article from:
- PR Newswire
- Article date:
- November 30, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Nov. 30 /PRNewswire/ -- Baby Phat by Kimora Lee Simmons and Vida Shoes have inked a new deal to produce a women's shoe line for the female lifestyle brand. Under the new contract, the two companies will collaborate to produce an entire Baby Phat by Kimora Lee Simmons shoe line that will include stilettos, wedges, boots and a toddler shoe collection to be sold at the flagship Baby Phat store and select specialty and department retailers that carry the brand.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041130/CGTU052LOGO )
"Baby Phat represents who I am and what I stand for," says Baby Phat Creative Director Kimora Lee Simmons. "Being a ...