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Article: Evening Standard, London, City Spy column.

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Knight Ridder/Tribune Business News
Article date:
November 30, 2004
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Evening Standard, London Knight Ridder/Tribune Business News

Nov. 30--SO KEEN was WPP boss Sir Martin Sorrell to win the $400 million (211 million pounds) Samsung account, reports Fortune magazine, that he flew from London to Seoul for just 24 hours for the opening of a museum funded by the family behind the South Korean group. WPP got the job.

But this isn't the only example of Sorrell's determination. The day after making a pitch in Seoul to Samsung, he was back in WPP's London offices, using all his powers of persuasion to secure HSBC's $600 million worldwide advertising brief.

Meeting rooms at HQ were each given a theme. In one, ...

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