Article: Chipworks Squeezes Mattel's Juice Box: Chipworks Reveals 3D Memory Inside Mattel's Portable Media Player for Children.

CHIBA, Japan -- Chipworks Inc. ("Chipworks") today announced at SEMICON Japan it is analyzing what is on record as being the world's first product implementation of 3D memory. Complete analysis findings are to be made available in an upcoming structural analysis report.

Mattel recently entered the children's portable video player with the Juice Box. "The Mattel Juice Box uses a proprietary flash memory card format so that they can sell video content such as cartoons and skateboarding shows. What makes this product so interesting is that it is the first implementation of 3D memory and was developed by start-up company Matrix Semiconductor," said Gary Tomkins, ...

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