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Article: Research and Markets: Pharmaceutical Companies Should Focus More of Their Marketing Resources on Creating and Advertising Value-Adding Medical Professional-Focused Websites.
- Article from:
- Business Wire
- Article date:
- December 1, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c10286) has announced the addition of Medical Professional Websites: Building Relationships with Physicians Online to their offering
Medical professional websites allow pharmaceutical companies to increase competitiveness through the use of online channels to raise awareness of their products. By providing Internet-based opportunities for professional development, patient education materials and clinical tools, pharmaceutical companies can cost-effectively build relationships with a large number of medical professionals.
Attracting return users should be the primary focus ...