Article: ONLINE SALES SOAR RETAILERS SCORE BIG ON THANKSGIVING WEEKEND.(BUSINESS)

Byline: Anne D'Innocenzio Associated Press

NEW YORK -- Computer-savvy consumers did plenty of online shopping over the Thanksgiving weekend, giving companies like Amazon.com and walmart.com the same kickoff to the holiday season as department stores and malls had.

The pickup in business on the Web was the result of online merchants using marketing tricks like their brick and mortar counterparts -- plying consumers with special discounts to get them to shop early.

Online sales excluding travel shot up 100 percent to $133 million on Thanksgiving Day compared to the same day last year, said comScore Networks Inc., an Internet research company. On ...

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