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Article: ONLINE SALES SOAR RETAILERS SCORE BIG ON THANKSGIVING WEEKEND.(BUSINESS)
- Article from:
- The Capital Times
- Article date:
- November 30, 2004
CopyrightCOPYRIGHT 2004 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anne D'Innocenzio Associated Press
NEW YORK -- Computer-savvy consumers did plenty of online shopping over the Thanksgiving weekend, giving companies like Amazon.com and walmart.com the same kickoff to the holiday season as department stores and malls had.
The pickup in business on the Web was the result of online merchants using marketing tricks like their brick and mortar counterparts -- plying consumers with special discounts to get them to shop early.
Online sales excluding travel shot up 100 percent to $133 million on Thanksgiving Day compared to the same day last year, said comScore Networks Inc., an Internet research company. On ...