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Article: The right bite: Laura Trice's Wholesome Junk Food line took off after she shrunk the cookies to meet consumer demand for her sample size.(Small Business)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 8, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAURA Trice read countless biology and chemistry text-books while training to become a medical doctor. But books on cookie mogul Mrs. (Debbi) Fields and ice cream duo Ben Cohen and Jerry Greenfield have meant more to her current career making all-natural vegan cookies.
Trice, president of Venice-based Laura's Wholesome Junk Food, founded the company in 2001 after bringing vegan cookies to movie sets where she worked as technical adviser and medic. She noticed it wasn't only health food nuts that were gobbling up the cookies.
"I brought some to work once where there were a bunch of construction workers and truck drivers," Trice said. "I noticed they were ...