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Article: Chip sets revisit AMD prospects.(Leading edge: what's hot in the design community)(Advanced Micro Devices Inc.)
- Article from:
- EDN
- Article date:
- November 11, 2004
- Author:
CopyrightCOPYRIGHT 2004 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE LAST TIME THAT ATI Technologies rolled out AMD-targeted core-logic chip sets, AMD was a far less formidable presence in the x86 microprocessor market than it is today (see "Embedded graphics goes with the trends," EDN, April 4, 2002, pg 22). As a result, ATI's Radeon 320 IGP companion chips for AMD desktop PCs never entered volume production. ATI concentrated its AMD efforts on mobile-PC opportunities, and the company focused most of its development energy on Intel CPU-based alternative designs employing the 330 and 340 IGP chip sets, along with follow-on Radeon 7000 and 9100 IGP devices.
Fast-forward two and a half years, and the situation is far different: ...