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Article: Blue Dragon--invigorating the Oriental food market: consumer interest in Oriental food is flourishing, and Pan-Oriental food specialist Blue Dragon shares its understanding of what the Oriental food shopper is really looking for.(Promotional Feature From Blue Dragon)
- Article from:
- Grocer
- Article date:
- November 20, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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UNDERSTANDING THE CONSUMER
The heart of Oriental food appeal is that it is fun, easy and offers a great variety of flavours and textures. It is also accessible, as consumers at every level of cookery experience can enjoy creating meals either from scratch ingredients or RTU sauces or noodles.
Most consumers classify Oriental foods as Chinese as it's the cuisine they are most familiar with, and the core flavours such as Sweet & Sour or Black Bean are now firmly part of the UK consumer's flavour comfort zone. But Oriental food offers more exotic and unusual flavours and formats for those looking for their next taste adventure--and Blue Dragon's aim is to ...