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Beers jostle for pole position: smart merchandising is bringing ethnic brands together to provide complete 'meal and drink solutions'.(Ethnic Foods)
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Grocer
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November 20, 2004
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Copyright informationCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Indians might favour buttermilk or a cooling iced curd Lassi to wash down a spicy supper, but in Britain we're more accustomed to a Kingfisher or Cobra beer.
Last year, Cobra--a pseudo-Asian brand invented 15 years ago and now brewed by Charles Wells in Bedford--is reported to have achieved more than half its 50m [pounds sterling]-plus sales through restaurants.
Kingfisher, brewed by Kent's Shepherd Neame under contract to United Breweries of India, has 45% of the Indian home market and is a powerhouse brand in UK restaurants too.
So how much scope is there for 'ethnic' beer brands to piggyback on the success of ethnic foods in retail, whether through ...
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