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Article: INTERMOT--U.S. distributors vary business in Europe.

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Powersports Business
Article date:
November 15, 2004
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MUNICH -- Among those in attendance at INTERMOT were representatives of U.S. based distributors Parts Unlimited/Drag Specialties, Tucker Rocky/Biker's Choice, Motorcycle Stuff/Custom Chrome, National Cycle and Western Power Sports.

While in Europe, U.S. aftermarket parts, garment and accessories manufacturers told Powersports Business one of the key barriers to expanding brand presence in foreign markets is a lack of suitable options for distribution. For instance, Jardine Performance Products' Kerry Bryant said the difficulty comes in finding a full-line distributor. "Since we serve the cruiser, sportbike, off-road and ATV markets, we often have to seek out a ...

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