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Article: SPECIAL REPORT - CUSTOMER MANAGEMENT: ASP option has bite.(application service providers)
- Article from:
- Precision Marketing
- Article date:
- December 3, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Outsourcing customer management may be seen by some marketers as selling the family silver, yet with the growing interest in using application service reports (ASP) it is becoming a viable alternative. Richard Simpson reports
Outsourcing is one of the business buzzwords of the past decade, and although the concept is hardly new, its recent topicality has meant that even more core business functions have been considered suitable for an outsourced approach - and that includes customer management.
For some marketers the very thought of outsourcing customer management is akin to butchering the holiest of relationship management cows, but these days the ...