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Article: Domino's returns to Sky Active platform.(British Sky Broadcasting Group PLC. Sky Active, Domino's Pizza Group Ltd., contract)(Brief Article)
- Article from:
- New Media Age
- Article date:
- December 2, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pizza delivery company Domino's is heading back onto the Sky Active platform after a six-month absence, as part of a multi-channel push of its delivery services.
Domino's came off the platform in July after its contract ended with Sky Active. It then moved its Web agency from Fernhart New Media to AKQA.
Domino's was one of the first brands to move onto the Open platform, a pre-cursor of the current Sky Active shopping and services channel that operates today. Fernhart built and maintained the original Open service and the next generation WML service on Sky Active until its contract with Domino's expired earlier this year.
Robin Auld, ...