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Article: STRATEGIC PLAY - POT NOODLE: New media goes to pot.
- Article from:
- New Media Age
- Article date:
- December 2, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Targeting its audience with an irreverent approach to promotion, snack brand Pot Noodle is focusing its efforts on online marketing, reports Sean Hargrave
You can't help but notice Pot Noodle's cheeky, irreverent stance as it heads a rush by FMCGs to give their brands personality.
Although the Unilever-owned snack has had to drop its 'slag of all snacks' tag line after public complaints, it's still positioning the brand as something 'mischievous' and 'trashy', and nowhere more so than on the Web.
The brand launched potnoodle.com in February and spent the next six months perfecting the site before spending the early autumn period pushing ...