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Article: 'The Desert Is a Myth' Campaign Is Real in New York's Times Square; New Greater Phoenix Billboards Appear on NYC Skyscrapers.

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PR Newswire
Article date:
December 8, 2004
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PHOENIX, Dec. 8 /PRNewswire/ -- Today, amid dropping temperatures in New York City, two new, 40-foot-tall by 27-foot-wide billboards with Destination Phoenix images will remind potential visitors about sunny Arizona -- right in the Times Square neighborhood. The promotions are located at 50th Street and 7th Avenue, and are designed to attract and alert New Yorkers that Phoenix is a perfect destination for a winter getaway. The marketing effort, spearheaded by the Greater Phoenix Convention & Visitor's Bureau, begins with the tagline: "The Desert is a Myth," followed by "Discover the Desert You Never Knew," with the visitphoenix.com address also displayed prominently. ...

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