Article: Mayor Michael R. Bloomberg and The History Channel(R) Announce Partnership Supporting City Tourism and Historic Preservation Efforts; Agreement Celebrates NYC History Including Advertising to Boost Tourism, Establishment of NYC's Official History Center and Restoration of Key Historical Sites and Monuments.

NEW YORK, Dec. 8 /PRNewswire/ -- Mayor Michael R. Bloomberg, The History Channel USA President Dan Davids and New York City Chief Marketing Officer Joseph Perello today announced a multi-year corporate marketing partnership to boost tourism, and preserve and promote the City's rich history and heritage. The innovative collaboration, valued by the City at $19.5 million, consists of $15 million in advertising of New York City, $3.5 million for historic preservation, and $1 million in programming. It includes the establishment of a New York City's Official History Center, owned and operated by the City and sponsored by The History Channel; the development by The History ...

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