Article: CRYSTAL CLEAR; COLE HAAN HAS COME INTO ITS OWN AS A HOME FOR AMERICAN STYLE AND LUXURY.(footwear)

Byline: Jennifer Owens

To hear Cole Haan executives tell it, the first years of their company's turnaround were the dark ones. No wonder, then, that after more than a year of great business and creative success, the word most commonly used by the 5-year-old team behind the Yarmouth, Maine-based company's reinvention is "clarity."

"I think clarity about what we do and how to win with the consumer has clearly become something we understand," said CEO and President Matt Rubel, who, in 1999, took the helm of a then-sleepy brand known mostly for its traditional men's footwear business. "Our primary mission is always to surprise, delight and excite the ...

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