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Article: Sears stresses control of benefit costs; Print - Best of Show.(Spotlight: Benefits Communication & EBC Awards)
- Article from:
- Business Insurance
- Article date:
- December 6, 2004
- Author:
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: GLORIA GONZALEZ
To help its employees better understand the link between its business and its employee benefit programs, Sears, Roebuck & Co. redesigned its benefit newsletters to include pictures of Sears products.
The idea was to get employees to understand that providing them with benefits is a business cost for the Hoffman Estates, Ill.-based retailer and to encourage them to think about the advantages of helping the company control benefit costs, said Colleen Helker, director-benefits communication for Sears. Sears spends about $1 billion per year on benefits.
"Many were not aware of our health care costs, period, or how that ...