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Article: The NPD Group: Digital Music a Prime Opportunity for Music Industry, But Challenges Remain.
- Article from:
- Business Wire
- Article date:
- December 9, 2004
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LOS ANGELES & PORT WASHINGTON, N.Y. -- Converting Peer-to-Peer (P2P) Users to Paid Digital Music at Issue; Different Consumer Value Proposition for Digital Versus Physical Music CDs
Based on the latest data from The NPD Group, which was presented yesterday at the Music 2.0 conference in Los Angeles, digital music continues to represent a prime opportunity for the music industry; however challenges remain in both attracting and maintaining customers.
According to the most recent NPD information, 62 percent of Internet-enabled households currently have digital music files saved on their PCs. "Nearly two-thirds of U.S. households are now personally familiar ...