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Article: Fort Washington, Pa.-based life insurance reseller sees dynamic growth ahead.
- Article from:
- The Philadelphia Inquirer (Philadelphia, PA)
- Article date:
- December 13, 2004
CopyrightCOPYRIGHT 2004 The Philadelphia Inquirer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Todd Mason
Dec. 13--That lemons-to-lemonade thing certainly worked for Alan Buerger.
When a few life insurers whose policies he had sold failed in the 1980s, he bought the policies and took over the claims, rather than stick his customers with the hassle of getting their money back.
More than good business, it turned out to be a great business opportunity.
From those occasional purchases, Buerger's Coventry First L.L.C. began in 1998 focusing on the nascent market of insurance-policy resales.
He buys from affluent retirees life insurance policies that no longer suit their needs. Most are investment-oriented policies ...