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Article: Re-Branding Initiative for Dunkin' Brands, Inc. Signals New Leadership in Food and Beverage Franchise World.
- Article from:
- Business Wire
- Article date:
- December 13, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CANTON, Mass. -- Former Allied Domecq QSR Unit Leverages Strength of Flagship Dunkin' Donuts Brand to Support Global Expansion
Dunkin' Donuts, Baskin-Robbins and Togo's, formerly branded together as Allied Domecq Quick Service Restaurants (ADQSR), will now be known as Dunkin' Brands, Inc. The new name, along with a fresh "eatdrinkthink(TM)" tagline, and a move to a new corporate office, signals an aggressive re-branding effort designed to solidify the company's position as a leader in building brands in the "quick quality" food and beverage category.
"We've leveraged the brand equity and success of Dunkin' Donuts to create a name that clearly identifies ...