Article: Flexibility all: Spokane-based Health Care Associates expands its offerings using a unique model of consumer- and provider-centric plans.(Health Plans & Technology)

The rules governing managed care are rapidly changing. Cracks have appeared in the strict guidelines that once locked employees into plans where a gate-keeping primary care physician had sole control over referrals to specialists. Today employees have more latitude in choosing their own primary care physicians, specialists and even deductibles.

Leading the charge into this new world is Minneapolis-based Vivius Inc., which developed a core technology and innovative transaction model that allows healthcare consumers to build their own network of physicians and to choose the best premiums for themselves and their families.

In a move that is energizing self-directed plans, ...

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