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Article: Refrigerated heat-and-eat entrees: its launch of it new Flavore line.Flavore advances the category; Smithfield Foods aims to bring culinary arts to retail with .(PRODUCT DEVELOPMENT)
- Article from:
- The National Provisioner
- Article date:
- October 1, 2004
- Author:
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Copyright informationCOPYRIGHT 2004 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The refrigerated heat-and-serve entree landscape has remained relatively unchanged since the category's launch back in the 1990s. There are your requisite pot roasts, meat loafs, and pork cutlets--all touting convenience and value, but few (if any) touting flavor, some category critics claim.
Well, those days are over.
Buffalo Grove, IL-based Smithfield Innovation Group (SiG) is in the midst of the nationwide rollout of its Flavore line of refrigerated heat-and-eat entrees. All eight SKUs in the line have been prepared with taste as the primary driver as Flavore boldly attempts to reposition refrigerated heat-and-eat entrees as a destination within the supermarket.