|
|
Article: Businesswoman bites off just what she can chew: all-natural vegan cookies are a hit in SoCal region.
- Article from:
- San Diego Business Journal
- Article date:
- November 15, 2004
- Author:
CopyrightCOPYRIGHT 2004 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Laura Trice read countless biology and chemistry textbooks while training to become a medical doctor. But books on cookie mogul Mrs. (Debbi) Fields and ice cream duo Ben Cohen and Jerry Greenfield have meant more to her current career, making all-natural vegan cookies.
Trice, the president of Venice-based Laura's Wholesome Junk Food, founded the company in 2001 after bringing vegan cookies to movie sets, where she worked as technical adviser and medic. She noticed it wasn't only health food nuts who were gobbling up the cookies.
"I brought some to work once where there were a bunch of construction workers and truck drivers," Trice said. "I noticed they ...