|
|
Article: PRODUCT DESIGN: A study in design practicality.
- Article from:
- The Engineer
- Article date:
- December 10, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Brunel is a blueprint for a meeting of minds, where a new breed of highly motivated, engineering-focused product designers produce prototypes that not only look good but also have to work. It's an outlook that will play a vital part in the UK's future economy
If the UK is to forge a closer partnership between its engineering and product design communities, the best place to do it is at the start of their respective careers.
Prof David Wright, subject leader for Brunel Design at Brunel University, said a relentless focus on the practical alongside the theoretical can produce designers and engineers who speak the same language.
The university, ...