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Article: Chicago Tribune Ad Campaign Asks 'What's in it for You?'.
- Article from:
- PR Newswire
- Article date:
- December 14, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, Dec. 14 /PRNewswire/ -- The Chicago Tribune is launching a new integrated brand advertising campaign that incorporates animation and iconic graphics into messages that demonstrate how someone's day was made better by interacting with the Chicago Tribune. The television, print, outdoor, digital and direct marketing components of the campaign were created by the newspaper's new advertising agency, DDB Chicago, and broke Monday, December 13.
"Great advertising is about telling great stories -- stories that involve, engage and connect. Our story is that there's something to be found every day -- whether in the newspaper, on http://www.chicagotribune.com/ ...
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... ... held in Miami, Florida, May 13-16. DDB Chicago's "Whassup?" campaign created for ... Vinny Warren, Creative Director at DDB Chicago, noted, "It is a great honor to have ... Whassup?' was a conscious effort at DDB Chicago to do something different in the beer ...
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