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Article: Bosch Kicks Off Major Branding Campaign on Broadway; From Spectacular Outdoor Placements in Times Square to Television and National Print, Bosch Launches High Visibility Advertising Blitz.
- Article from:
- PR Newswire
- Article date:
- December 14, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HUNTINGTON BEACH, Calif., Dec. 14 /PRNewswire/ -- Elevating its branding campaign, leading home appliance manufacturer Bosch announced it will kick off an advertising blitz in New York City in mid-December. With a series of high-visibility outdoor ad placements, Bosch will showcase its "Your Life. Our Inspiration." branding in Times Square on a five-panel billboard, on a wallscape and on a large video screen above the NASDAQ ticker. The campaign coincides with and supports the introduction of the new Bosch Free-Standing Convection Range in Sears stores nationwide in December.
The advertising blitz will also feature print advertising in national and regional ...