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Article: The Cognitive Style of PowerPoint.
- Article from:
- Technical Communication
- Article date:
- November 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Society for Technical Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Cognitive Style of PowerPoint
Edward R. Tufte. 2003. Cheshire, CT: Graphics Press. [ISBN 0-9613921-6-0. 28 pages. $7.00 USD (softcover).]
[ILLUSTRATION OMITTED]
Edward R. Tufte's essay on Microsoft PowerPoint. The cognitive style of PowerPoint, is thought-provoking and visually pleasing, with well designed layout and applicable illustrations and tables. The essay has 11 sections, each discussing a different aspect of PowerPoint. The most intriguing include "Bullet outlines dilute thought" (which includes the case description of NASA and the Columbia Accident Investigation Board), "PowerPoint and statistical evidence," and "Creeping ...