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Article: SIL'S MULTIFACETED FAIR.
- Article from:
- WWD
- Article date:
- December 13, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Robert Murphy
PARIS -- Neither the high value of the euro against the dollar nor weak consumer spending in Europe has dampened the optimism of the Salon International de la Lingerie, the lingerie trade show set to run at the Porte de Versailles exhibit halls here Jan. 28-31.
The show is banking on its creative approach, its nose for trends and its wide selection of brands to attract business. Some 550 exhibitors from about 30 countries are expected at SIL. More than 23,000 buyers visited the show last year.
"The show is becoming more multifaceted," said Chantal Malingrey, SIL's manager. "We want it to reflect the changes that are ...