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Article: The value of Don Bradman: additional revenue in Australian Ashes Tests.
- Article from:
- Economic Papers - Economic Society of Australia
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Economic Society of Australia. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One way to understand the value of sporting 'superstars' is to examine the effect they have on match attendances and revenue. Arguably, the most famous sports star in Australia was Sir Donald Bradman, whose batting average has far exceeded that of any cricket player. This paper examines the value of Don Bradman by estimating an empirical model of the effect of Bradman on cricket match attendances for Ashes Test matches in Australia. The attendance effect--of over 7,000 additional people each day on which he batted--is then used to derive an estimate of the effect on revenue. We find that Bradman generated considerable additional revenue, though the range of the estimates ...
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Article: Obituary: Don Bradman: Remarkable Bradman ...
The Birmingham Post (England);
February 26, 2001 ;
700+ words
... ... illustrious name of Sir Donald Bradman and cricketing greatness are ... even in another century of Test cricket. In 52 Tests, Bradman amassed 6,996 runs with an ... three times as many innings. Bradman was the only batsman to score ...
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