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Article: Mercedes wants more trucks.(Mercedes-Benz)

Article from:
Automotive News
Article date:
December 13, 2004
Author:
Copyright

Byline: Diana T. Kurylko

"Luxury trucks'' will be Mercedes-Benz's mantra for the next two years as the brand launches three all-wheel-drive vehicles in the increasingly competitive segment.

The move is an attempt to catch up after being outpaced in a segment it once led, as well as a recognition of the popularity of light trucks in the United States.

Mercedes-Benz is seeking to double the role of light trucks in its mix.

Paul Halata, CEO of Mercedes-Benz USA LLC, says sport wagons and other SUVs will account for more than 25 percent of U.S. sales by 2007. Through November, Mercedes-Benz sold 24,541 light trucks in the United States - ...

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