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Article: SPEED Channel Launches Interactive TV Campaign with Barrett-Jackson Classic Car Auction.
- Article from:
- Business Wire
- Article date:
- December 16, 2004
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Copyright informationCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C. -- SPEED to Offer Unprecedented '24 Hours of Barrett-Jackson' over Four Days from 34th Annual Event
So, how much would a restored '68 Chevy Camaro convertible with matching numbers go for at auction?
SPEED Channel has teamed with industry leader Proteus Inc., of Washington, DC, to develop an interactive television experience for the network's January 2005 coverage of the 34th Annual Barrett-Jackson Classic Car Auction.
The interactive feature will allow viewers to take part, making "Fantasy Bids" on the ultimate sales price of upcoming vehicles via wireless device or Internet. SPEED talent will promote 24 feature cars during the broadcast, giving ...
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