|
|
Article: Changing Minds: the Art and Science of Changing Our Own and Other People's Minds.(book review)(Book Review)
- Article from:
- Business Communication Quarterly
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Howard Gardner. Cambridge, MA: Harvard University Press, 2004. 244 pages
DOI: 10.1177/1080569904270995
PERSUADING OTHERS to accept a description of reality that differs from their preconceived notions about a subject can be a daunting task, one that requires an understanding both of rhetoric and how minds work. Many members of our field have studied the former, but few have studied the latter. That is why we are fortunate to have the recent book by Howard Gardner, the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of ...