Article: The propaganda imperative: challenging mass media representations in McKellen's Richard III.(Critical Essay)

 
   "It's very exciting. It's very funny. It's very sexy. It's very 
   violent. The audience I know will love it." (Ian McKellen, interview, 
   www.r3.org/mckellen/fil/mckella.htm/.) 

Forty years after Laurence Olivier's touchstone film adaptation of Richard III, a film that places Shakespeare's drama into the world of Britain's mythological history, Ian McKellen's 1995 Richard III puts Shakespeare back into a political context, albeit not its own. McKellen's film does not attempt to out-Shakespeare Olivier or even out-Olivier Olivier; instead, it challenges the very assumptions that guide Olivier's project. Operating under the Western assumption that Shakespeare ...

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