Article: Hair to stay.(Global report: hair care)

Hair care may be the most mature and developed sector in personal care, and although its growth has begun to slow slightly, it still dominates the market and shows no sign of relinquishing its roles.

Globally, hair care earned US$42.4 billion in 2003, thanks to the deep penetration and essential status of shampoo in most regions coupled with the rise of specialty products offering benefits like anti-pollution, sun protection and moisturizing. Value growth in hair care products was also added by rising per capita usage in emerging markets including China, South Korea and the Ukraine. Additionally, as the fashion trends dictate, colorants and styling products are on ...

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