Article: 2: Russians hot on on hair care: as the Russian economy stabilizes, hair care sales grow by 10% in the nation's US$15 billion personal care market.(Global report: hair care)

With a population of nearly 150 million people, Russia has become one of the world's burgeoning personal care markets. Estimated by Euromonitor to value between US$15-US$18 billion, the market has huge potential to grow over the next decade as the nation's economy continues to stabilize and consumers are willing to spend more on cosmetics and toiletries. Showing significant increases to date is the country's hair care market, currently taking in about US$1.1 billion per year and expected to reach about US$1.5 billion by 2008. Contributing to the segment's success is the popularity of shampoos and colorants, the switch from direct sellers to specialty stores and the ...

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