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Article: 5: Naturals take root in hair care: while consumer demand for healthy products is driving development in natural hair care shampoos/conditioners and supplements, narrow distribution channels are impeding the segment from fully reaching its potential.(Global report: hair care)
- Article from:
- Global Cosmetic Industry
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With consumers motivated to buy products with all natural ingredients, natural hair care is one of the fastest growing branches stemming from the US$4.6 billion natural personal care market. However, mainstream markets need to open their channels to natural hair care for this promising new prodigy to flourish.
If you compare natural skin care, which accounts for 37% of natural personal care sales, to natural hair care, the disparity between the total sales figures for skin and hair care is only a few percentage points. This may very well suggest an opportunity for significant growth in the natural hair care arena as these products become increasingly available in ...