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Article: There's every reason in the world to shop this category.(Hair Care)
- Article from:
- Mass Market Retailers
- Article date:
- November 29, 2004
CopyrightCOPYRIGHT 2004 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Hair care is a huge category, one that prompts consumers to make multiple shopping trips. And while almost all American households buy hair care products, demographic differences play a big role in shaping the business.
According to ACNielsen's "Homescan Consumer Facts 2003 Report," shampoos, conditioners, coloring items, sprays and other hair care products achieved an 89.9% household penetration in the United States last year. The average household spent almost $38 during the year on those items, making about seven purchases over the 12 months.
The fact that hair care products are replenishable items is reflected by the fact that more than ...