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Article: Where points earn prizes: new product development has fattened up the 200m [pounds sterling]-plus Weight Watchers portfolio, which has even nodded in the direction of Atkins.(Dieting)
- Article from:
- Grocer
- Article date:
- December 4, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There are more than one million people in the UK attending Weight Watchers meetings, which is reflected in the success of Weight Watchers-branded grocery lines.
According to Kavli, which produces Weight Watchers spreads and dips under licence, the entire Weight Watchers portfolio is worth 216m [pounds sterling], up 20.9% year-on-year. It also boasts 95% brand recognition with 38.2% of UK households buying into the brand.
However, growth has slowed from 38% in 2003 because of stiff competition from own label ranges such as Tesco HealthyLiving and Sainsbury's Be Good to Yourself--and other licensed competitors such as Highgrove Food Distribution's Rosemary ...