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Article: SEMA to Exhibit at Chicago Auto Show; Marks First-Time Formal Participation in a Consumer Auto Event.
- Article from:
- Business Wire
- Article date:
- December 21, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DIAMOND BAR, Calif. -- SEMA, the Specialty Equipment Market Association, announced that it will be exhibiting at the Chicago Auto Show in February, making it their first-ever formal consumer auto show exhibit. Taking up over 7,000 square feet of booth space, the exhibit focus will be on the winners of SEMA's inaugural Vehicle Design Awards Program, a new initiative created to honor original equipment manufacturers that make vehicles with accessorization and personalization in mind.
"An increasing number of consumers are demanding accessories for their new cars and trucks," said Christopher J. Kersting, SEMA president and CEO. "The industry SEMA represents ...