|
|
Article: XM Satellite Radio Selects Millsport as Agency of Record for Sports & Event Marketing.
- Article from:
- PR Newswire
- Article date:
- December 22, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WASHINGTON, Dec. 22 /PRNewswire/ -- XM Satellite Radio Inc. announced today that it has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record.
Under the newly formed engagement, Millsport will provide a broad mix of strategic consulting, program planning and integrated activation around XM's premier portfolio of marketing partnerships including Major League Baseball, NASCAR, Collegiate Sports and music. Program extensions will include XM's powerful stable of retail, automotive and technology partnerships.
"We're thrilled to join the XM Satellite Radio team," said Millsport President Howard Jacobs. ...