Article: XM Satellite Radio Selects Millsport as Agency of Record for Sports & Event Marketing.

WASHINGTON, Dec. 22 /PRNewswire/ -- XM Satellite Radio Inc. announced today that it has selected Millsport, the sponsorship and event consulting unit of The Marketing Arm, as its agency of record.

Under the newly formed engagement, Millsport will provide a broad mix of strategic consulting, program planning and integrated activation around XM's premier portfolio of marketing partnerships including Major League Baseball, NASCAR, Collegiate Sports and music. Program extensions will include XM's powerful stable of retail, automotive and technology partnerships.

"We're thrilled to join the XM Satellite Radio team," said Millsport President Howard Jacobs. ...

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