Article: What Did Voters Really Mean When They Said 'Moral Values' Were Important in Deciding Who to Vote for in the U.S. Presidential Election? Honesty Tops the List, Followed By Marriage, Abortion, Family Morals and Belief in God.

ROCHESTER, N.Y., Dec. 22 /PRNewswire/ -- A lot of hot air has been devoted to commentary on the (surprising to some people) result of the exit polls that "moral values" topped the list of issues which voters said were important to them, when they were interviewed immediately after voting in the U.S. presidential election. This new Harris Poll asked voters what they meant by these words.

Before presenting these new findings it is worth commenting that we should not have been surprised. It appears that whenever "moral values" has been included in a list of issues (as it was in the 2004 exit polls) moral values was seen as important by more voters than any other ...

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