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Article: Trio Shrinks to Fit Role in NBCU; Peacock Denies Once-Hot Net Will Fold as Ad Sales Efforts Fizzle and Original Programs Dry Up.(TV Currents)
- Article from:
- TelevisionWeek
- Article date:
- December 20, 2004
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: James Hibberd
By most current measures, the show is over for cable network Trio.
Since NBC acquired the U.S. entertainment assets of Vivendi Universal Entertainment in May, onetime media darling Trio has been reduced to the network equivalent of a boarded-up property, a haunted house that NBC representatives rarely discuss or promote.
Industry insiders have predicted the network's demise since the merger. Just now coming into focus is, however, how far the channel has fallen since Entertainment Weekly named Trio the "It Network'' last year, along with the story of why the network has unraveled.
In recent months, most Trio ...