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Article: Healthy offerings squared up to the dominant chocolate brands as consumers went in search of low-fat snacking options and cereal bars for deskfasting office workers.(Biscuits)
- Article from:
- Grocer
- Article date:
- December 11, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The biscuits sector is now worth almost 1.7bn [pounds sterling], up 0.5%. This small rise reflects a shift towards premium sectors and strong growth within the health segment of the market.
Chocolate biscuit bars make up the largest share of the market, worth 379m [pounds sterling], but down 5.7%. Everyday and children's segments are also losing sales as they face increasing competition from healthier options.
A trend towards indulgence has emerged and driven demand for higher quality products. This has had a positive effect on value sales.
To cash in on the trend for premium offerings, Fox's added two new luxury biscuits to its Creations range ...