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Article: Innovation is the holy grail in this product-saturated 3.9bn [pounds sterling] sector, where a war of words has been conducted by two market leaders determined to steal a march.(Confectionery)
- Article from:
- Grocer
- Article date:
- December 11, 2004
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's been an eventful year within the confectionery market with a number of the big players, including Cadbury, Nestle and Masterfoods, splashing out on new product developments and advertising in a bid to secure a bigger slice of the market.
On the back of all this activity, the total category experienced growth of 2.6% taking it to a staggering 3.9bn [pounds sterling]. And this has been achieved against a backdrop of rising obesity levels in the UK.
On the whole, confectionery brands--apart from Cadbury's Get Active chocolate wrapper collection scheme in 2003--have largely avoided being labelled the scapegoat for the nation's expanding waistlines. And ...