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Article: New technology preserves packaging & conserves materials at J. Lohr.(J Lohr Winery)
- Article from:
- Wines & Vines
- Article date:
- December 1, 2004
CopyrightCOPYRIGHT 2004 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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J Lohr Winery in Paso Robles ships 800,000 cases of premium wine each year in attractively decorated cases, printed in color with a high-gloss varnish. Winery vice president David Mezynski insists that the quality of the graphics on J. Lohr's shipping cases reflect the quality of the contents.
Unfortunately, the combination of case weight and a varnished exterior surface can cause shipping problems. During the 10-mile transfer from the plant to Lohr's distribution warehouse, layers of cases would slide, creating irregular loads. Cases often protruded, causing interlocking pallets and making unloading difficult and prone to damage. This occurred despite multiple ...