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Article: The role of individual memory and attention processes during electronic brainstorming (1).(RESEARCH ARTICLE)(Electronic brainstorming applications)(Idea generation performance data )
- Article from:
- MIS Quarterly
- Article date:
- December 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 University of Minnesota, MIS Research Center. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abstract
Electronic brainstorming (EBS) applications and their methodologies may have achieved the benchmark of enabling interactive users to perform as well as nominal groups. The current challenge is to view this as a plateau and not an endpoint, and to seek ways of improving EBS performance. In this study, we apply theory from cognitive psychology and adopt the individual, rather than the group, as the unit of analysis. We present a model of idea generation cognition based on Hintzman's MINERVA2 global matching model of memory cognition and additional literature from cognitive psychology on cueing and categorization. Based on this model, we present a technique ...