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Article: HKS USA Adds Horsepower to Its Public Relations Engine by Installing Driven Media Communications as Agency of Record; - HKS Hires Orange County Automotive Firm to Drive Its Communications Efforts -.
- Article from:
- PR Newswire
- Article date:
- January 3, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Jan. 3 /PRNewswire/ -- HKS USA, Inc., a leading manufacturer and supplier of automotive aftermarket performance parts and accessories, today announced that it will retain Driven Media Communications as its new public relations agency of record to support its 2005 communications initiatives.
Driven's efforts will include working in conjunction with HKS' existing internal public relations team to assist in elevating HKS' overall brand. In addition, Driven will help promote HKS through mainstream media outreach, as well as assist in public relations efforts revolving around motorsports events, trade shows and upcoming product launches.
"With ...